July 30, 2021

Why You Need a Website for Your Business

Zach Huffman

Don't overlook the importance of a business website.

In today’s world it’s more important than ever to have a website. Your website is one piece of marketing that works 24/7/365. It’s there promoting your business whether you or your team are asleep or awake. When potential customers perform a quick search, compare you with competitors, need emergency service, or submit a request for information via a convenient fillable form, your website is there to represent your business.


Your business builds or loses credibility as a result of the quality of your website, and not having a website is detrimental to how you appear to the public, which can negatively impact your credibility. So, it’s surprising that even in our highly focused digital world in 2021,  “28% of small businesses in the US don’t have a website”. Source


Most components of a business's online presence integrate with, or rely on their website: SEO (search engine optimization), reputation management, social, PPC (pay-per-click), and more. All of these are great reasons why you need a website. Think of it as a hub that stores all the products, promotions and service information that you want to offer to the world.

A diagram of a website called website the hub

A website is a great way to display social proof in the form of reviews and testimonials. The public loves reviews, which helps build trust in a business. Short video testimonials are another great option, as they are highly viewed, and help give the user a sense of “knowing” a business, and what they might expect when they interact with a business. The same goes for promoting social activity. When a business appears in articles, blogs, or posts by other businesses or community organizations, that information should be shared via helpful links or plug-ins, which are highly beneficial proof that a business is active, thriving, and trustworthy.


A website provides an opportunity to showcase your work. When someone visits your website, they should  be able to get a feel for your company, which may build trust in the work you do. You can display images and video of past work, which will provide a glimpse of what you and your team excel at, and/or specialize in. Whether it’s an installation, service, build, etc., consumers feel more at ease with a company when they can view authentic images that are unique to a business. When you pour your heart and soul into a project, be sure to take photos, and post them.


A website is also a great place to house frequently asked questions (FAQs), which are not only important to  prospective customers, but also to Google search. When someone searches for a product or service, they are looking for answers. Your website should be equipped with answers to common questions: What are your hours? How can your business be reached? Do you offer specialized services or special appointment times? Do you have a Facebook page?


Think of a website as a cost-effective marketing tool. When a website is properly optimized it will work around the clock. Who, or what else on your team works 24/7?


When you’re ready to build a new website, or have an existing site that needs an upgrade, trust our professional team at Summit Media Solutions. We’re here to bring your vision to life. Contact us for a free consultation to learn  how we can design and build a website that works for you.

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