PPC

Pay-per-click (PPC) is an advertising model where businesses pay popular sites, like Google Ads or Bing Ads, every time their ad is clicked on. This is a sure-fire strategy to bring buyers and future clients to your website. After all, someone looking for a plumber in Parkville or a lawyer in Lenexa intends to hire a company for those services. With PPC, you can be assured that your business will be considered. 

Contact Us Today

PPC

Pay-per-click (PPC) is an advertising model where businesses pay popular sites, like Google Ads or Bing Ads, every time their ad is clicked on. This is a sure-fire strategy to bring buyers and future clients to your website. After all, someone looking for a plumber in Parkville or a lawyer in Lenexa intends to hire a company for those services. With PPC, you can be assured that your business will be considered. 

Contact Us Today

Launching a pay-per-click (PPC) campaign may seem easy, but a successful PPC campaign involves many moving pieces. If your goal is to grow your business, we can help. Our PPC professionals design well-researched PPC campaigns, and oversee the programs on a continuing basis. 


If you're seeking new customers, and a more robust web presence, now is the time to consult with a member of Summit's team to determine if a PPC campaign may be a valuable component of your overall marketing strategy.


Launching a pay-per-click (PPC) campaign may seem easy, but a successful PPC campaign involves many moving pieces. If your goal is to grow your business, we can help. Our PPC professionals design well-researched PPC campaigns, and oversee the programs on a continuing basis. 


If you're seeking new customers, and a more robust web presence, now is the time to consult with a member of Summit's team to determine if a PPC campaign may be a valuable component of your overall marketing strategy.


How will Summit create your PPC campaign?

We have a four-part action plan.

Learn About YOU!

First, our staff will get to know your business. Many marketing companies skip this essential step because they think that all companies in specific industries are the same. We know that’s not true. We want to learn what makes your business unique. And most importantly, we want to learn about your company’s goals, because we want to do our part to help you reach them. 



Perform a Traffic Study!

During the next step, our PPC experts will research your industry. A traffic study will be performed to learn how customers have found you online in the past and how they find your competitors. 

We will also analyze your existing PPC campaigns to see what we can learn from that data. 







Learn About YOU!

First, our staff will get to know your business. Many marketing companies skip this essential step because they think all companies in specific industries are the same. We know that’s not true. We want to learn what makes your business unique. And most importantly, we want to learn about your company’s goals, because we want to do our part to help you reach them. 


Perform a Traffic Study!

During the next step, our PPC experts will research your industry. A traffic study will be performed to learn how customers have found you online in the past and how they find your competitors. 


We will also analyze your existing PPC campaigns to see what we can learn from that data. 



Create a Customized PPC Campaign

Based on the data we learn in step one and two, we will create a PPC campaign designed around your company’s goals. 


Focusing on customer queries, or what a user types or speaks in a search bar to acquire information, is what most campaigns revolve around. As every day, Google sees new searches never seen before; this is more complicated than you might think.


Our PPC experts will choose to match keywords with exact search queries as well as allow for variations such as different orderings of the words, modified (or incorrect) spellings, or the inclusion of other words.








Evaluate & Optimize the Campaign

Once we have your approval, we will launch your campaign. Although some companies would give you the reigns at this point, our team will regularly re-evaluate and analyze how the PPC campaign is performing. Based on the most current data, we may tweak your plan, so it works best for your company. 


You will receive monthly reporting detailing CPC (Cost-Per-Click), impression share, CTR (Click-Through-Rate), market trends, and much more! You will also receive monthly call tracking reports so you can see where, when and from who your calls are coming. Our team is available to walk through your reports with you so you can be confident of your program’s efficiency and make any necessary changes to continue to grow your business.




Create a Customized PPC Campaign

Based on the data we learn in step one and two, we will create a PPC campaign designed around your company’s goals. 


Focusing on customer queries, or what a user types or speaks in a search bar to acquire information, is what most campaigns revolve around. Every day, Google sees new searches never seen before; this is more complicated than you might think.


Our PPC experts will choose to match keywords with exact search queries as well as allow for variations such as different orderings of the words, modified (or incorrect) spellings, or the inclusion of other words.



Evaluate & Optimize the Campaign

Once we have your approval, we will launch your campaign. Although some companies would give you the reigns at this point, our team will regularly re-evaluate and analyze how the PPC campaign is performing. Based on the most current data, we may tweak your plan, so it works best for your company. 


You will receive monthly reporting detailing CPC (Cost-Per-Click), impression share, CTR (Click-Through-Rate), market trends, and much more! You will also receive monthly call tracking reports so you can see where, when and from who your calls are coming. Our team is available to walk through your reports with you so you can be confident of your program’s efficiency and make any necessary changes to continue to grow your business.




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Keller, C. R. (n.d.). 9 Reasons Why Having a Website Is Important. Www.Profitworks.Ca. https://profitworks.ca/blog/297-why-having-a-website-is-important

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Summit Media Solutions is the premier, full-service digital marketing agency serving the Kansas City Metropolitan area. One of the most powerful ways we can help your business is by creating a pay-per-click campaign that provides a solid return on your investment.

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