No matter the size of your business, organization, or non-profit, having a website offers many benefits. A well-designed, visually appealing, user friendly, SEO-optimized site that is maintained regularly funnels users to your store, organization, or office, and helps increase brand awareness. 

Your website is often the first place people engage with your business. It’s the first impression you give to the public as your digital storefront, and it’s also the hub of your entire online marketing strategy.

Site design should focus on welcoming customers and engaging them with information, products, special offers, promotions, and other useful or helpful content. You can then capture their interest as your site moves them along the sales funnel toward your conversion goal.

Unfortunately, for some businesses, one study shows that “88% of online consumers are less likely to return to a site after a bad experience”. Read on to find out how the following 6 benefits can help provide a positive website experience for your organization, and the users it serves.

Have you ever wondered why some websites have better search rankings than others? Or why some blogs consistently rank in the top 5 spots on Google while others are stuck on the back pages of a generic search? The answer to these questions is that lower ranking websites don't use common SEO tactics, while the higher-ranking sites consistently create unique content, take advantage of social media opportunities, and generate quality backlinks. 

With the proper optimization, your website can move up in the search rankings and appear at the top of search results for a set of keywords without spending exorbitant amounts of money on pay-per-click ads.

The best-performing websites are stable, have a low load time and high uptime.

Fundamentally, the most crucial part of your site is the code it’s built on. The code is the foundation of your site. If your coding doesn’t keep up with ever-evolving internet demands, becomes corrupted, or isn’t revised following specific updates, your site can suffer serious issues like lack of functionality, slow load times, or vulnerability to hackers.  

If your website takes too long to load, you can lose out on potential readers, viewers, and customers. Users who visit a slow or non-functioning site are likely to leave and never return, which is detrimental to both users, and companies that rely on returning visitors for repeat business. 

High-functioning websites often result in happier customers and higher sales. A high-performing page is not just a pretty face; it's a page that has been designed, coded, and structured to deliver relevant, meaningful content to users’ needs in a few seconds.

Higher performing websites have undergone usability and performance testing and are designed with search engine optimization and the target client in mind. The superior performance of these websites can convey your messages, increase brand awareness and trust, and improve your company's conversion goals.

Highly optimized websites increase lead conversions when a site provides the best possible experience for visitors. The conversion process is considered a success when a visitor engages in a targeted activity on the site, such as making a purchase, requesting an estimate, clicking to call your business, scheduling an appointment, visiting your business, or completing a form fill.

Web marketers have found different ways to monetize websites, but that is only part of the equation. A site that converts well is visually appealing and easy to use. It is built to improve its position in search results so that prospective customers and returning clients can easily find it. It also tracks how effective its advertising efforts are so that improvements can be made in the future.

There is a strong relationship between your website's usability and your business’ credibility. When users visit your website, they are looking for information, answers, and reassurance that they’ve found the right company with whom to do business. Your website's users must be able to trust you if they’re going to engage your services or invest in the products you sell.

If your site is hard to use or doesn't provide easy access to information that the user is seeking, they are likely to leave. A high-performing website offers quick access to information through straightforward navigation, clean layouts, consistent design elements, and evidence of social proof.

No matter the time of the day, customers will be searching for your business, or one like it, online. Ensure your site is functioning 24/7 so customers can interact with your business whenever it's best for them. 

Whether you have an eCommerce, B2C, or B2B site, 24/7 accessibility is the new standard. And to this point: 75% of people prefer live chat over any other channel. When using live chat, visitors shouldn’t have to wait longer than 30 seconds to reach someone, even if that “person” is AI.

Now you have the benefit of knowing why high-performing websites support the purpose of achieving your business goals. And high-performing websites don't just benefit businesses; they also provide tangible benefits to Internet users.



If you’re concerned your website may not provide all 6 benefits listed here, the professional website team at Summit Media Solutions is available to build an optimized website for your business!