As people are glued to their phones and computers, it is essential to have your business listed on the internet. Since there is likely plenty of competition in your area, you need to maximize your site’s Search Engine Optimization (SEO). If you would like to get massive amounts of targeted traffic to your business, you need to hire a company specialized in search engine optimization in Kansas City.

Is SEO free?

It depends on how you look at it. Optimizing your website takes knowledge and lots of time to do correctly. If you run a business, your time may be better spent on general operations instead of playing around with web pages.

If you go the paid route, the amount you spend depends on how competitive your market is. If a keyword is getting millions of monthly searches, you bet that there are companies investing thousands of dollars in content creation alone. For search engine optimization in Kansas City, you will likely need extra service for successful local SEO.

With off-page SEO, you may have to spend money on press releases, guest posts, and even more content creation. As you get more links and notoriety in your niche, your spending may wind down for the off-page SEO portion of your website.

Are backlinks necessary in SEO?

Backlinks are always needed to get a new site recognized, but it is becoming less important in recent years. If you write high-quality content and tweak everything right, your low-authority page can get on the front page with fewer backlinks.

Do Follow backlinks are what counts when link building, although Google doesn’t want you to go overboard. If you use paid services to embed backlinks on hundreds of websites, that will be a huge red flag for Google’s automated system.

Is Search Engine Marketing (SEM) better than Search Engine Optimization (SEO)?

Search Engine Marketing (SEM) has some similar tactics to SEO, but it isn’t about getting your website ranking for keywords. Instead, SEO is about creating content on high-authority websites to get your brand out there for people to see.

SEM can be more effective than SEO, but in some cases, it can be more expensive and attract a general audience. SEM will also involve using the right combination of keywords, relevant content, and attractive titles. If you need large volumes of traffic, SEM may be what you need.

Why is SEO important?

By default, creating a website and putting words onto the screen isn’t going to get customers to your site. An easy way out would be to place paid advertisements on other websites or search engine PPC, but this becomes expensive rather quickly.

With SEO, you can have a long-term foothold on a niche, leading to more sales in the future. It can be frustrating if you are expecting instant gratification.

Conclusion

Unless you want a website dead in the water, search engine optimization is an essential step to have an internet presence. You (or your budget) determines how competitive you want your site to be as there is likely lots of work to be done. If you need help getting to the front page of Google, feel free to give us a call at 816-628-5492 or send us an email at info@summitmediasolutions.com.

Why You Need an SEO Expert to Help

With only so many hours in the day, it's only natural that business owners want to devote as much time as possible into the operations of their business, leaving little, if any, time for search engine optimization or marketing efforts. There's a better solution available- hire an experienced SEO team to handle the task for you. Before you choose the first marketing agency you find on the web, spend some time comparing rates, company reviews, and services; you'll want a team of marketing specialists who can offer you more than just SEO.

From creating relevant new content to improving your website's performance, there's a lot to know about search engine marketing, and it's not a technique one can learn overnight. At Summit Media Solutions Inc, we bring a lot to the table to help you grow your business and your online presence. We invite you to connect with us if you have questions or concerns about SEO; we'll do our best to help you understand the significance of employing effective marketing techniques in your effort to compete with other businesses in your sector.

If you're on a budget and can only afford one type of marketing campaign, we highly recommend search engine optimization to start seeing a positive uptick in sales.