Listings Management

Originally Published Nov 8, 2021

In today’s world a significant percentage of shoppers begin their search for goods or services online, directly benefiting companies that have online listings. According to Google, 46% of all search traffic has local intent, and business location is one of the top items referenced in these searches. A business listing is the foundation of an online presence for any enterprise, yet many businesses overlook the initial step of listing their business online, despite the potential benefits. Other companies may have a few listings but they are incomplete, out of date, or lacking crucial data.

Running a business has drastically changed over the past 30 years. Heck, even the last 5 years has been an ongoing roller coaster ride. Business owners must now keep up with the constant change of consumer habits, technology and Google algorithms, along with everything else the digital world has to offer. All of these are important, but you also need to continue to focus on everything it actually takes to run your business. As a result, you may find yourself with little to no time to do everything required to ensure your success. Running a business used to be a little less complicated: Show up, offer good customer service, get listed in the phone books, and hope everything falls into place. Nowadays that just doesn’t cut it. The internet has forever taken stake in our lives and how we run businesses. That said, don’t lose hope.