Kansas City SEO

Why does my business need SEO?

Search Engine Optimization (SEO) should be an integral part of any modern business. The average person is now so dependent on the internet to search for information that businesses without an online presence are virtually invisible. If you are looking to get your business on the radar of Google users, get in contact with us today.

SEO is the most cost-effective way to get targeted traffic to your business’s website. Both international companies and local small businesses alike compete for the top of local search results to attract potential customers to their websites. If you need help obtaining a local internet presence, we are an experienced Kansas City SEO agency with the tools and expertise to get results.

What is Local SEO?

The goal of local SEO is to target users of a specific geographical area so you can get the attention of your desired customer base. There are also map results and featured Q&As (also called snippets) that businesses actively compete for.

A good example would be if someone is searching for a plumber. Google will typically suggest 3 plumbing businesses that are in close proximity to where a user is searching from. The recommended companies should expect to receive a greater share of website traffic. This is sometimes referred to as the local pack, map pack or 3-pack.

Below the local pack, you would find organic listings, blogs, and other information. Even if you don’t get your business ranked in the local pack, you can still benefit greatly by having your website rank on the first page of organic results. Research has shown that the top 3 results get 54% of all clicks in Google search results. (https://backlinko.com/google-ctr-stats)

Optimizing your Google Business Profile can also have a large impact on how and when Google will recommend your business in Kansas City MO search results. Summit Media Solutions is an SEO company that has the expertise to manage your profile effectively.

Another way to raise your business's ranking on Google is through citations. A citation is having your business’s details - some portion or all of your NAP data (Name, Address, Phone Number, and web domain) published in web content to get noticed by Google’s crawler. To learn more about how this can help your business, get in contact with us.

What does a Kansas City SEO agency do?

SEO companies are there to help businesses increase their exposure via search engines. Local SEO services in Kansas City MO will scan your website and optimize back-end coding in a way that makes it easy for search engines to understand what services you provide and where you want to offer them. They will also seek to improve website load times, mobile-friendliness, the quality of content, and external back-links pointing to your website. They may also audit potentially harmful links going to your site and look for ways to mitigate bad SEO practices from the past.

Be aware that there are SEO companies that try to deceive you and Google, which is sometimes referred to as black hat SEO tactics. These companies will attempt to gain quick results that are only effective in the short term. This might include using spambots, fake websites, or fake social media accounts.

Compare Outsourced SEO With Using In-House Resources

You may find it difficult to justify adding the cost of Outsourcing SEO to your marketing budget, but every dollar you spend on professional SEO will actually lower your marketing cost over time. DIY SEO is time-consuming; unless you're an experienced digital marketer, you may not have the experience necessary to implement an SEO campaign effectively. Why risk company resources on suspect DIY tools when Summit Media Solutions has the network and know-how to create a dynamic campaign that can improve your Web presence and help you rise to the top of the search results?

Do What You Do Best

Hiring an SEO expert means you'll have more time to run your business and take care of day-to-day operations. With our experts at the helm, you'll start to see rankings improvements and new leads coming in within the first few months. Take the advice of our satisfied clients and make the right decision for the growth of your business. Reach out to us with your list of questions, and we'll show you the difference our digital marketing services can make in your bottom line.

Our team at Summit Media Solutions is pleased to offer you a free consultation to help you make the right decision. There's no cost or obligation involved- simply contact us by phone or through our website to get started.

Still Unsure? Check out Google's Tips For Hiring An SEO Specialist Read More