Review Generation

The general consensus is that reviews are important, but just how pertinent are they? And when was the last time you read your customer reviews? If you can’t remember consider this: Statistics show that 98% of consumers feel that reviews are an essential resource when making purchase decisions. It only takes a few clicks to view what other people are saying about a business. Whether it’s on Google, Facebook, Yelp, or a business website, customers often feel inclined to leave a review; either from an excellent experience or a not-so-stellar one. On average, a consumer reaches a purchasing decision after reading around three business or product reviews. Highly rated reviews can help your products and services appear more appealing, while lower ratings can deter potential customers. Let’s begin with the fundamentals, then we’ll go into detail as to why consumer reviews are essential for your business, and how to leverage them to your advantage in the remainder of this article.

Online reviews have existed for quite some time; now more than ever, their importance to the success of a local business is increasing. Reviews are essential for your local SEO ranking and help improve the credibility of your business. Google allows your customers to leave feedback about your products or services, even if you haven't claimed your Google business listing. However, to respond to these reviews your Google Business Listing will need to be claimed. Whether positive or negative, Google reviews can be used to your advantage to rally your customer retention rates and conversions. If you haven't taken the time to audit reviews where your credibility could be compromised, you might be missing out on prospective clients to your competition. One recent survey found that 86 % of consumers go through reviews before purchasing from a local business! When you roll out Google reviews for your local business, be transparent with consumers, and gain insight to improve using their feedback. This comprehensive guide and post will help you understand why you should start using a review generation system to monitor your Google Business Profile (formerly Google My Business, GMB, or Google Places) ASAP.