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Jul 30, 2021

Why You Need a Website for Your Business

Don't overlook the importance of a business website.

In today’s world it’s more important than ever to have a website. Your website is one piece of marketing that works 24/7/365. It’s there promoting your business whether you or your team are asleep or awake. When potential customers perform a quick search, compare you with competitors, need emergency service, or submit a request for information via a convenient fillable form, your website is there to represent your business.

Your business builds or loses credibility as a result of the quality of your website, and not having a website is detrimental to how you appear to the public, which can negatively impact your credibility. So, it’s surprising that even in our highly focused digital world in 2021, “28% of small businesses in the US don’t have a website”. Source

Most components of a business's online presence integrate with, or rely on their website: SEO (search engine optimization), reputation management, social, PPC (pay-per-click), and more. All of these are great reasons why you need a website. Think of it as a hub that stores all the products, promotions and service information that you want to offer to the world.

A website is a great way to display social proof in the form of reviews and testimonials. The public loves reviews, which helps build trust in a business. Short video testimonials are another great option, as they are highly viewed, and help give the user a sense of “knowing” a business, and what they might expect when they interact with a business. The same goes for promoting social activity. When a business appears in articles, blogs, or posts by other businesses or community organizations, that information should be shared via helpful links or plug-ins, which are highly beneficial proof that a business is active, thriving, and trustworthy.

A website provides an opportunity to showcase your work. When someone visits your website, they should be able to get a feel for your company, which may build trust in the work you do. You can display images and video of past work, which will provide a glimpse of what you and your team excel at, and/or specialize in. Whether it’s an installation, service, build, etc., consumers feel more at ease with a company when they can view authentic images that are unique to a business. When you pour your heart and soul into a project, be sure to take photos, and post them.

A website is also a great place to house frequently asked questions (FAQs), which are not only important to prospective customers, but also to Google search. When someone searches for a product or service, they are looking for answers. Your website should be equipped with answers to common questions: What are your hours? How can your business be reached? Do you offer specialized services or special appointment times? Do you have a Facebook page?

Think of a website as a cost-effective marketing tool. When a website is properly optimized it will work around the clock. Who, or what else on your team works 24/7?

When you’re ready to build a new website, or have an existing site that needs an upgrade, trust our professional team at Summit Media Solutions. We’re here to bring your vision to life. Contact us for a free consultation to learn how we can design and build a website that works for you.

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Additional Helpful Blogs

The Importance of a Website and Why Your Business Needs One

03 Aug, 2022

Keller, C. R. (n.d.). 9 Reasons Why Having a Website Is Important. Www.Profitworks.Ca. https://profitworks.ca/blog/297-why-having-a-website-is-important

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No matter the size of your business, organization, or non-profit, having a website offers many benefits. A well-designed, visually appealing, user friendly, SEO-optimized site that is maintained regularly funnels users to your store, organization, or office, and helps increase brand awareness. Your website is often the first place people engage with your business. It’s the first impression you give to the public as your digital storefront, and it’s also the hub of your entire online marketing strategy. Site design should focus on welcoming customers and engaging them with information, products, special offers, promotions, and other useful or helpful content. You can then capture their interest as your site moves them along the sales funnel toward your conversion goal. Unfortunately, for some businesses, one study shows that “ 88% of online consumers are less likely to return to a site after a bad experience ”. Read on to find out how the following 6 benefits can help provide a positive website experience for your organization, and the users it serves.

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The general consensus is that reviews are important, but just how pertinent are they? And when was the last time you read your customer reviews? If you can’t remember consider this: Statistics show that 98% of consumers feel that reviews are an essential resource when making purchase decisions. It only takes a few clicks to view what other people are saying about a business. Whether it’s on Google, Facebook, Yelp, or a business website, customers often feel inclined to leave a review; either from an excellent experience or a not-so-stellar one. On average, a consumer reaches a purchasing decision after reading around three business or product reviews. Highly rated reviews can help your products and services appear more appealing, while lower ratings can deter potential customers. Let’s begin with the fundamentals, then we’ll go into detail as to why consumer reviews are essential for your business, and how to leverage them to your advantage in the remainder of this article.

What Are Social Listings & Why Are They Important?

21 Mar, 2022

As internet engagement continues to rise, social media is the biggest beneficiary of the growing traffic. According to Statista, an internet user spends 145 minutes per day on social platforms; the time being shared amongst platforms like Facebook, Instagram, Twitter and LinkedIn. Social media popularity and wide usage is an excellent opportunity for businesses to increase sales and website traffic. Businesses can utilize social listings to showcase their brands, promote new products, communicate with clients, and improve visibility. For example, a business that seeks to target professionals can list on LinkedIn to access decision-makers like Sales Managers, CEOs, CFOs, and others. Instagram is another option, where 75% of users take actions, like visiting a company's website after viewing a post. So, why is a social presence beneficial to your business, and more importantly, what are social listings?

Google Reviews Are Important For Bussinesses

Why Google Reviews are Important for Your Business.

07 Feb, 2022

Online reviews have existed for quite some time; now more than ever, their importance to the success of a local business is increasing. Reviews are essential for your local SEO ranking and help improve the credibility of your business. Google allows your customers to leave feedback about your products or services, even if you haven't claimed your Google business listing. However, to respond to these reviews your Google Business Listing will need to be claimed. Whether positive or negative, Google reviews can be used to your advantage to rally your customer retention rates and conversions. If you haven't taken the time to audit reviews where your credibility could be compromised, you might be missing out on prospective clients to your competition. One recent survey found that 86 % of consumers go through reviews before purchasing from a local business! When you roll out Google reviews for your local business, be transparent with consumers, and gain insight to improve using their feedback. This comprehensive guide and post will help you understand why you should start using a review generation system to monitor your Google Business Profile (formerly Google My Business, GMB, or Google Places) ASAP.

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Originally Published Nov 8, 2021

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