Search Engine

Optimization

(SEO)

Search Engine Optimization (SEO) is the art and science of improving your website’s ranking for local search. You probably don’t spend a lot of time on the second or third page of a Google search, so why would your customers? Wouldn't you rather your business appear where most users spend the majority of their time? Let the SEO team at Summit Media Solutions create an SEO strategy allowing you to watch your ranking improve from month to month.

Search Engine Optimization

Need an SEO strategy for your business?

We have a plan!

Since we are Kansas City’s full-service digital marketing agency, we know search engine optimization and understand it underlies all of our services. From the creation of your website, to the social media posts we create; SEO is always a key focus. SEO is that important!

Step 1:

Listen and Analyze

The first step of developing an SEO strategy is to listen to YOU — the business leader. It is crucial that we understand your objectives and goals before we tool your digital presence to target the right customer.

From there, we will look at your current rankings. Using a multitude of tools, we will identify profitable keywords to increase traffic from multiple sources for the services or products you desire to grow. This is part art and part science. We know that search engines penalize websites that use keyword stuffing to draw traffic, so we are careful to take a well-balanced approach when optimizing your website.

Step 2:

Develop the Strategy

Based on what we learn about your goals and our research, we will develop a well-thought SEO strategy. We will help you add high-quality content to your website to improve your ranking. We will also build a series of links to internal and external content. Search engines reward websites that have high-quality content full of valuable information. Your website will be the go-to place for customers to learn about your industry.

Step 3:

Audit and Evaluate the Strategy

Our SEO and Google Analytics Certified team members will perform periodic audits to evaluate our strategy’s performance. This is a crucial part of the process, as SEO is not something that you can develop and then leave to chance. Instead, it requires ongoing support and optimization. Our SEO experts at Summit Media Solutions will keep you updated on how our strategies improve your search ranking.

This part of the process is especially tricky because search engines are sometimes known for changing their algorithms without warning. Our SEO experts always have their ears to the ground to make sure we understand how these changes affect our customers’ rankings.

We want to make sure your website, and every piece of content you add to it, is optimized to work hard for you. That’s why all the members of our team, from the website designers to the writers will know your SEO strategy.

Move toward your customers and the first page of Google search! Contact Summit Media Solutions today to start your SEO strategy.

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The Importance of a Website and Why Your Business Needs One

03 Aug, 2022

Keller, C. R. (n.d.). 9 Reasons Why Having a Website Is Important. Www.Profitworks.Ca. https://profitworks.ca/blog/297-why-having-a-website-is-important

6 Benefits of a High-Performing Website

27 Jun, 2022

No matter the size of your business, organization, or non-profit, having a website offers many benefits. A well-designed, visually appealing, user friendly, SEO-optimized site that is maintained regularly funnels users to your store, organization, or office, and helps increase brand awareness. Your website is often the first place people engage with your business. It’s the first impression you give to the public as your digital storefront, and it’s also the hub of your entire online marketing strategy. Site design should focus on welcoming customers and engaging them with information, products, special offers, promotions, and other useful or helpful content. You can then capture their interest as your site moves them along the sales funnel toward your conversion goal. Unfortunately, for some businesses, one study shows that “ 88% of online consumers are less likely to return to a site after a bad experience ”. Read on to find out how the following 6 benefits can help provide a positive website experience for your organization, and the users it serves.

SEO Services Kansas City Summit Media Solutions

What Is SEO & Why Is It Important?

08 Jun, 2022

What Is Search Engine Optimization?

Why You Need to Consider Review Generation for Your Business

15 Apr, 2022

The general consensus is that reviews are important, but just how pertinent are they? And when was the last time you read your customer reviews? If you can’t remember consider this: Statistics show that 98% of consumers feel that reviews are an essential resource when making purchase decisions. It only takes a few clicks to view what other people are saying about a business. Whether it’s on Google, Facebook, Yelp, or a business website, customers often feel inclined to leave a review; either from an excellent experience or a not-so-stellar one. On average, a consumer reaches a purchasing decision after reading around three business or product reviews. Highly rated reviews can help your products and services appear more appealing, while lower ratings can deter potential customers. Let’s begin with the fundamentals, then we’ll go into detail as to why consumer reviews are essential for your business, and how to leverage them to your advantage in the remainder of this article.